Integrated O2O Campaigns: Execute phase-based Online-to-Offline (O2O) integrated communication plans for exhibitions and trade fairs, ensuring consistent messaging and precise targeting of the audience segments.

Owned Media Management: Manage and operate all Owned Media platforms; schedule posts, monitor engagement, and optimize channel performance.

Community Management: Build and manage communities of exhibitors, visitors, and media partners; produce community-centric content, organize online networking activities, and drive post-event nurturing.

On-site Experience Design: Design and deploy customer experience touchpoints at the venue (on-site), including check-in spaces, interactive zones, POSM, and signage systems; ensure a seamless transition from online to offline experiences.

Multi-format Content Production: Produce creative, multi-format content for multi-channel communication; collaborate with KOLs/KOCs and press partners according to the established plans.

Paid Media Services: Consult on and implement paid communication service packages tailored for booth exhibitors.

Analytics & Reporting: Track, synthesize, and report on multi-channel communication campaign performance using KPIs, CRM data, and analytical tools; propose adjustments to optimize results.

Copywriting & Messaging: Create compelling messages and handle copywriting for communication materials, including PR articles, press releases, social media captions, email marketing, video scripts, and event content; ensure a consistent tone of voice aligned with the VEC brand.

Campaign Planning: Participate in formulating communication plans for each campaign; propose core messages, channel distribution schedules, and content allocation while coordinating implementation with relevant stakeholders.

Process administrative procedures related to contracts, advances, payments, and deliverables acceptance ( nghiệm thu ) for Communication categories in compliance with established workflows.

Execute other tasks as assigned by Line Managers / Company Leadership.

Bachelor’s degree or higher; majors in Marketing, Communications, Public Relations, Journalism, or related fields are preferred.

Minimum of 1–2 years of experience in Communications, Content Marketing, or Community Management.

Prior experience in executing digital/social media campaigns, multi-channel content management, or organizing event experiences is a strong plus.

Preference will be given to candidates with experience in O2O projects, online community building, or implementing on-site activations at exhibitions, trade fairs, or shopping malls.

Content Creation & Storytelling: Strong skills in creative content writing, brand storytelling, and multi-format content production.

Copywriting: Proven ability in copywriting and core messaging creation.

Communication Planning: Ability to develop comprehensive communication and content plans across different campaign phases, including defining core messages, channels, posting schedules, and performance metrics (KPIs).

Video Production & QC: Experience in video scripting and storyboarding; ability to quality control (QC), guide, and review deliverables from the design team and content production vendors.

Data Analysis: Ability to analyze basic communication data/metrics and propose continuous improvements.

Aesthetics: Strong aesthetic sense and high standards for the quality of communication assets.

Presentation & Layout: Competence in clear document presentation, layout design, and confident public speaking.

AI Integration: Ability to leverage AI tools in daily communication and workflow tasks.

SEO & GEO: Basic knowledge of SEO (Search Engine Optimization) and awareness/ability to apply GEO (Generative Engine Optimization) concepts.

Soft Skills: Excellent communication, teamwork, agility, and the ability to work under high pressure.

Languages: Communicative English and the ability to read professional technical documents is a plus.

Income: Highly competitive, tailored to your capability and experience.

Professional Environment: Work in a creative, dynamic environment with direct exposure to large-scale, landmark projects of Vingroup.

L&D Opportunities: Continuous professional training and career development opportunities.

Comprehensive Welfare: Full entitlement to standard salary, bonuses, and welfare packages, including premium healthcare insurance, exclusive discounts on Vingroup’s internal services, annual travel, and company trips.

Work Location: Block A, Vietnam Exhibition Center, Dong Anh District, Hanoi.

Working Hours: 8:30 AM – 5:30 PM, Monday to Friday; alternate Saturdays.